At present content marketing is one of the main marketing for any products by using good quality images, videos and creative writing. For the year 2020, the content marketers needs to think about sharing what type of content which attracts audience and how can engage customers to make user-generated content. Content marketers also thinks about marketing strategy for how can improve the marketing by using content in the coming year 2020.
In the coming year 2020, content marketing is very important to attract customers, content creation and distribution will change radically. According to Seth Godin, s an American author, content marketing is authentic, useful and perfectly for the internet generation.
The tactics of content marketers create and distribution content for the effectiveness of content marketing will continue evolving in the upcoming year 2020. The bright future of content marketing is with the use of amazing content which align with the habits, preferences and search needs of customers in the year 2020.
The content marketer also thinks about the new strategies, to influence customers for the better marketing of products in 2020.
Let us discuss the 5 Big Content Trends for the year 2020 is as given below –
- Use of video on social media websites –Instagram, You Tube, Snapchat, Facebook, Twitter and Instagram are one of the most popular social media websites among teenagers, and youngsters Thus the content marketers makes a creative content for the companies by using live video or GIFs (Graphic Interchange Formats) are installed on several media websites such as You Tube, Snapchat, Facebook, Snapchat and Instagram to attract the users of these social websites for improve marketing in the year 2020. The companies talk, and listens complaint about the products from the customers which helps in updating the products. In the upcoming year 2020, increase the use of Instagram and You Tube by installing attractive videos and GIFs is one of the strategies of the content marketers to attract and increase the number of customers. The contents are more interesting and creative in the year 2020 as compared to other previous years.
Increase in the use of Snapchat and GIFs in the year 2020, the content marketers create lenses and augmented reality (AR) for the Snapchat. There is another trend of making GIFs from the video clips through Giphy by the content marketers. The content marketers will definitely taking benefits of GIFs, attractive videos and dynamic, custom, branded imagery for their contents in the upcoming year 2020.
- Visual storytelling and Video content – There is increase in the popularity of dynamic imagery, AR and You Tube in the year 2019 thus visual storytelling and Video content also continually popular in the year 2020.
There is an example for the popularity of video content which are as given below –
- There are about 85 percent of internet users in the United States who watched video content with the use of any device in the year 2018.
- According to a Hubspot survey of over 3,000 customers, there is about 56 percent whose age between 25 years old and 34 years old and 54 percent whose age between 35 years old and 44 years old wants to likely to support video content. These people are likely to watch video content in the year 2020. There are about 62 percent people who are interested to watch video before buy the products. It means that content marketers mainly focus for the marketing by the use of video content in the upcoming year 2020. The content marketers encourage the customers for video content and visual storytelling with any medium to promote the business and products of any company in 2020.
- Using E-A-T – The Google published a blog on Webmaster Central with reminders about its core updates in the August 2019. It also indicated in the blog that what the content marketers do about them. Thus Google recommended the use of the guidelines of E-A-T (Expertise, Authoritativeness, Trustworthiness) for the content in the next year.
Let us discuss what is E-A-T?
The E-A-T stands for Expertise, Authoritativeness and Trustworthiness in SEO. The concept of E-A-T is discussed in detail in the Quality Ratters Guidelines by Google for demonstrating good E-A-T in the website which helps in improving the rankings in Google.
E-A-T plays an important role in for increasing traffic in the website which improves the ranking in Google. Google specially indicated that E-A-T is very important. Thus content marketers also focus on increase the traffic and improve the ranking of the website by using E-A-T techniques in the upcoming year 2020. With the use of E-A-T it provides expertise, authority, and trust in the content by the content marketers.
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There are some factors to prove E-A-T on the website which are as given below –
- By providing information of E-A-T is on the website including credentials and share information about page and author.
- Updating the website and content daily is with the relevant, accurate, and latest information.
- By the mentioning of earning links is from other authorities.
- To support stats data and facts in content linking out to authoritative sources
- Better content in future – As the trends in the year 2019, it needs for purposeful and stellar content also continues in the upcoming year 2020. Content marketers use content in high quality for the marketing.
The content creation was spreading increased in the year between 2018 and 2019.
As per Content Marketing Institute’s B2B report, there is about 90 percent for the content marketers with the use of information about needs of audience for their promotional message
There are some facts about the content which will see in the year 2020 from brands are as given below –
- To better write for the readers is with the different style and consistency for brands.
- The content provides more information with more depth and deep exploration of topics.
- The content will be more understanding for the readers about any topics at a given keyword which will be easily searchable.
- The points in the content are based on better research on different topics with latest stats and data from reputable sources.
- There are some better visuals such as custom blog images, branded imagery and info graphics.
- Ultra-Targeted, Customer-First Content – We preferences the informational needs of customers for sales messages was one of the most important factors to be become successful marketers between the year 2018 and 2019 as per the B2Breport of CMIs in the year 2019.
More than 90 percent successful marketers understand the trust-building with the customers starts with the offering guidance which help, information, or entertainment without a catch.
It will be continuing trend in the year 2020 due to it works on the needs of customers from the content
Thus when you write content prefer the needs of the customer which helps in increasing the customers for the products