Google AdSense –
It is a cost per click advertising program that allows publishers for display Google Advertisements on the websites that contains text. video, image or interactive media advertisements and earns money by running ads depend upon the traffic on the website. Google AdSense is the most operative and simplest way for bloggers or webmasters to getting money with their websites. The revenue from the website is on either per impression or per click basis. These advertisements are managed, arranged and maintained by Google.
Several websites uses AdSense to make money from their content. It is the popular advertising network. AdSense has been mainly significant for sending advertising income to small websites which do not have the funds for developing advertising sales programs and salespeople to pursue advertisers.
The procedure includes the installation of the ad code on the website, and then Google AdSense will see the website to watch all the pages and how effective and attractive it would be. Earlier Google has change the policy of limiting AdSense ads to three ads per page. At present, publishers, using AdSense can locate unlimited number of AdSense ads on a page or website.
- Content – The advertisement based on content can be attracted users on CPC (cost per click) or CPM (cost per impressions). The main difference in CPC and CPM is that with CPC aiming, earnings are based on clicks while CPM earnings based on a large scale of impression. There are several ad sizes which are available for content ads. The ads may be depending on an image, animated image, simple text flash video, video, or rich media ads. When Google Adsense works on a cost-per-click then publishers get about 68% of the click amount.
- Video – In video AdSense allows publishers with video content for make revenue by using ad placements from Google’s extensive advertising network. The publisher is capable to choose what type of ads is display with their video list.