Twitter – It is an American social networking site where large number of followers can share post with other users and interact with messages known as tweets. The Tweets is a message which is restricted to 140 characters but the limit was doubled to 280 characters for all languages except Japanese, Korean and Chinese on November 7, 2017. The Registered users of the Twitter can like post and retweet tweets but non registered users can only read the tweets. Users access this social networking website by download app on mobile and short message service (SMS). The head office of Twitter is based on San Francisco California and has more than 25 offices in all over the world.
Twitter is one of the popular social media website among youngsters in all over the world. You can easily make an account in this social media website share tweets with friends, and also favorite celebrities. Due to this it gains popularity in all around the world.
Evan Williams, Jack Dorsey, Biz Stone, and Noah Glass were created the Twitter in March 2006 and launched in July at the same year. This social networking service was gained popularity rapidly. There are more than 100 million users posted 340 million tweets per day and this service handed about 1.6 billion queries daily in the year 2012. Twitter was one of the ten most visited social media websites which is also popularly known as SMS of the Internet in the year 2013. There are more than 321 million monthly active users in this social networking website in the year 2018. In this social media website, the users focus on the debates of different topics, and covering politics news of the United States since 2015. At the time of presidential election of U.S. in the year 2016, this social networking site was the largest source of breaking news on the day with 40 million which is based on election-related tweets sent by 10:00 p.m. (Eastern Time) that day.
Twitter is also one of the most popular social media website in India. Thousands of users of our country joined this social media website. Now the political leaders also use this social networking site for campaigning at the time of election in India. The users with different views discuss on several topics in this social media website in India. There are several bollywood actors and actresses can also conversation with audience for promoting movie. At present days, the account of Prime Minister of India, Chief Ministers of several states also use this popular social networking site and sharing their views on several topics with audience. Mostly political leaders, bollywood actors or actress, cricketers, and many more celebrities use this social networking site t increase their followers by conversation and tweet their views in several issues. Thus the use of Twitter was rapidly increases for the views of different issues among youngsters.
In business point of view the multinational companies’ also used this social media website for promoting their products and try to increase the customers for their products. So it will increase the selling of the products and gain more profit. The bloggers also use this social networking site for promoting their content, blogs and posts which is linked with their website.
Twitter also allows ads on your content for the promotion which also helps in increase the followers. For this you pay first and then it start works to promote your posts.
Growth of Twitter – The rapid growth of Twitter in the year 2007 in which it had 400,000 tweets per quarter.. In the year 2008, this grew to about 100 million tweets per quarter. The users of this social media networking were sending 50 million tweets daily in February 2010. There is about 65 million tweets were posted per day in June 2010 which is equivalent to about 750 tweets in every second as per Twitter. There were about 140 million tweets posted per day in March 2011.
The usage spikes of Twitter at the prominent and important events such as it was a set of record of rapidly use of this social networking sites when fans of football wrote 2,940 tweets per second after Japan scored against Cameroon during the FIFA World Cup Football on June 14. This record was broken when the Los Angeles Lakers’ won in the year 2010 NBA Finals on June 17 then 3,085 tweets per second were posted. Again this record was broken when the victory of Japan over Denmark during the world cup then users posted 3,283 tweets per second. Again the new record was set when 7,196 tweets per second were posted during the final match between Japan and the Unites States in the FIFA Women’s World Cup in 2011. This record was again break when Michael Jackson, an American singer died on June 25, in the year 2009. Twitter servers were crashed when users of this social networking site were updating the status or tweets for Michael Jackson at about 100,000 tweets per hour. The latest record was set in Japan during a television screening of the movie Castle in the sky then the users posted 143,199 tweets per second.
Twitter Engagement – When anyone engage your post with the content then it is known as Twitter engagement. There are several different ways for customers which can interact with your content are as given below –
- Responding to your tweet
- Favoriting your tweet
- Retweeting your tweet
- Clicking your link
- Mentioning you in a separate tweet
This engagement of Twitter is one of the main purposes for posting tweets which may increase the traffic in your profile.
There are some general statistics for the twitter engagement which are as given below –
- If a brand has not made a strong sufficient try to maintain engaged early such as by posting applicable content to then there is about 15 percent users of Twitter will unfollow a brand in 3 weeks.
- The tweets with video which attract visitors at about 10x more engagements than posts without visual components.
- There are about 27 percent of Twitter users which follow at least one brand on this platform in the year 2018.
- The average engagement on this social networking site may range between 0.9 percent and 0.33 percent which is lower than other platforms.
- There is about 55 percent more engagement from tweets with GIFs than those tweets without GIFs.
Why Twitter Engagement Matters – When majority of the people work on this social media website for marketing then first of all focused on how many followers in the profile. Most of the users want to gain popularity and established who are interested to promote their products or many other activities for our business which depend upon the followers. This increases in followers which may increase the visit f your profile. It will increase the selling of products and gain more profit.
The rate of engagement in this social media website is depend upon the how relevant the content attract the users or viewers that is very important for increase in followers of your profile.
Foe e.g. If you have 1000 followers in Twitter for your profile and 20 interact with the tweet then it is enormous. But if you have more than 10,000 followers for your profile on this social networking site then only 20 interact thus it is very less impressions and specify that the content is not good quality which attracts viewers of twitter.
It is important to note that the engagement of post on this social media website is extremely valuable when it comes to make a relationship with the individual member of the target audience. The replies and retweets provides likely to start talk and discussion with viewers for interact in this social networking site.
It does not affect the engagement on the tweets which can act as a powerful social proof. There is other users take notice of tweets with large number of retweets, likes and reply due to it will increase the followers on their profile.
How to measure twitter engagement and CTRs – When you are interested to check the Twitter Analytics to know about the impressions on the content then it is placed by clicking on your profile photo in the right side and click analytics which tells about the monthly impression of your content. In the notifications side tells about the post of your followers post. If any follower mentions you then it is also appear for the user.
Twitter analytics also tells about the top blogger that follows you and top tweet in which large number of impressions in your post within one month. When you saw top tweet then you will be capable to see the impressions and engagements in your top post. The engagements of your tweet is divided by impressions provides the rate of engagement in which twitter generously does for you. Thus it will help in assess the relevance of the content at a glance and see how each one of the tweet performs individually.