The responsibility of digital marketing manager is to implement, develop and managing marketing advertising which promote the products of a company and other services. Digital marketing manager is an important person for company for increasing brand awareness in which large amount of customers visit the website of the company. It also identifies and assesses several new digital technologies at present and by using Web analytics tools for measuring traffic of the website of the company. He or she also optimize some marketing campaigns such as social media marketing and email marketing for promoting the products and business of the company.
In other words the work of the digital marketing manager is to increase the viewers for the website of the company and maintain best ranking on the Google which increases the increase the sales of product with boost profit.
There are several essential skills of digital marketing manager which are discussed below –
- Social media marketing expert – A digital marketing manager should capable in social media marketing by using Facebook or other social media websites uses daily. He or she is able to understand and implement Facebook analytics and insights, best quality images and test creative campaign. Digital marketing manager also uses video marketing through You Tube which attracts and increases large amount of customers. This will helps in increasing the promotion of products and business. The work of a manager is also a website of the company is on top ranking in the Google in which increases the viewers of website and also sales of products and gain boost profit.
- Skills of sales – Digital marketing are expert in speaking English for attracting clients and pick up several projects for the company. If you are good in speaking then attracting customers which increases the sales of the products. Manager knows how to connect with customers and converted them into sales opportunities. They also know how to attract customers and sell more products daily which increases the profit of the company.
- Specific marketing channel expertise – Digital marketing manager also knows about SEO (Search Engine Optimization), SEM (Search Engine Marketing), and using email marketing. They also best strategist for promotion of products and business by using several tools of marketing. The capability of the digital marketing manager knows about several tools of marketing for advertising which increases the sales of products with great profit.
- Capability to think objectively – These marketers of the company are generally one of the most energetic employees in the company. This passion of work is the ability to think objectively for the measurement of marketing theories and initiatives. Thus the ability of the marketer to think objectively for the promotion of products and marketing of the company.
- Strategic thinking – Strategic thinking is to understand how other people think about their products and services. When marketer knows about the choice of the customer and making a strategy how to attract customers and increases the sales of products. Thus strategy is the main part of the best marketer to achieve the target of the company. Without strategy you don’t pick up the target for the company.
- Data analysis – It is essential for marketers to understand the data which are available for them for achieving the target of the company. Marketers are capable to gain profits by using and analyzing data about customers. These data are also essential for increasing the promotion and sales of the products.
- Email marketing – It is that form of communication for targeting open rates, bounce rates and conversation. Email marketing is the powerful tool for advertising the products which attract potential customers. This type of marketing in which email messages as a marketing messages are deliver to the previous and potential customers. By using electronic mail, marketers are communicating with the customers about the products. There is several companies use email marketing by sending advertisements of products and request for business and partnership to the probable or current customers.
- SEO (Search Engine Optimization) – In this process of search engine optimization, the visibility of the website in the Google which was top ranked means that the more customers are visit the website of the company then the rank of the website increases. These viewers in the internet who visit your website of the company that are converted into customers. Keywords are the main part of the SEO. When we promote the keywords of the content that helps in the maximum visibility of the website on the Internet.
- Knowledge of the free tools for marketing – There are several free tools which are available for marketing. Digital marketing managers know about these tools for great benefits for the company such as Facebook Insights, Twitter analytics, Google analytics, and Tweet deck. If the marketers know about these free tools of marketing then it will helps in promotion of the website and products of the company due to increase the viewers reaching on the website f the company.
- Capability to apply Search Engine Marketing – In this process, marketing can be used for the publicity of websites by increasing the viewers and increases the visibility in the search engine results pages. It may include search engine optimization (SEO) in which editing and changes in content to achieve a top rank in search engine. There are main things in search engine marketing which a digital marketing manager needs to pay attention to the blogs, contents and site optimization for organic earned search. By using Google Adwords pay for click advertising and paid Advertising is also called as Search Engine Marketing.
- Ability to implement content marketing – It is that type of marketing which concentrates on making content are unique and informative for attracting viewers are converted into customers. Content marketing can be used in business for providing full and attractive description of the product. Thus it is very important marketing technique for companies to increase the customers. By using content marketing, the companies also promote our brand and latest products. The advertising of content also by using social networking such as Twitter, Facebook, LinkedIn. Instagram and many more social media websites. This type of marketing also helpful in providing information about the launching and date of the products in future. It can be used in promoting the latest products before launching the products. Marketers also focus on the views of customers about the products. It helps for marketers to understanding the necessities and choice of the customers and then updated the products with the demand of consumer.
- Ability to implement mobile marketing – It is a strategy of digital marketing and reached target viewers by using tablets, smartphone through email, MMS, SMS, and social media websites and apps by using mobile marketing. This type of marketing also helps in easily contact with customers to achieve target of the company. It is one of the latest technologies of marketing for the company for achieving goal of the company. Millions of people have smartphone in which company can easily reach the customers by using mobile marketing. Digital marketing should have ability in mobile marketing for the promotion of products of the company.
- Implement video marketing – Video marketing is one of the popular marketing among customers especially in youths. . Now youth prefer video as compared to content for promotion of the products. Digital marketing manager knows about the video marketing by using You Tube which is linked with website of the company. Thus more and more viewers reach on the website of the company which increases the customers and sales of the products of the company.
- Knowledge of word press – Word press is one of the popular social media website for bloggers. There are millions of users of word press which is the main reason of popularity in all over the world. If you know about word press then make and manage a blog for the promotion of the products in all over the world because this website connects the customers globally. Word Press is the best platform for digital marketing. If you promote the products of the company in the form of content then the viewers from all over the world reaches your website of the company. It helps in increasing the customers for your products. The content in the word press are also promoted sharing with social media websites. Thus new customers are connected to your website of the company.
- Good personality – A marketer with a good personality attracts the customers during the promotion of the products. Good personality person always attracts the people. If a good personality person promote the products of the company then people are attract and listening that person which is also the main technique of marketing. Thus company hire for the post of digital marketing manager with attractive personality and excellent in speaking in English. The clients also impress with a good personality marketer during the promotion of the products. So good personality is also the main part for all digital marketing managers.
- Ability to analyze scientific metrics – The ability of marketers for calculate the value for investing in advertising and marketing. If you are able to calculate metrics then know about our profits in a year, month and per day. When you analyze this metrics then know the position of the profits of the company. Today the competition between the companies is very tough and these scientific metrics helps in to know about your profit and loss of the company. Scientific metrics also informs you that the strategies of digital marketing are profitable or not for the company. They also know that sales of products are increase or not by using this marketing technique. When marketers know about all the scientific metrics of the products then he or she makes a strategy for future. If this marketing technique is profitable then the company uses this technique in future and if a loss in sales of products then make a new strategy for the promotion of the products for the company.