Graphic design is an applied art, academic discipline, and a profession to project visual communications intended for transmitting particular messages to many social groups with specific objectives. It is also the practice and art of projecting and planning different ideas and experiences with textual and visual content. Graphic design is also the creation or formation of visual compositions to resolve issues and communicate ideas through imagery, color, and typography.

Graphic design is also a form of communication that uses shapes, words, colors, and images for creating visual content which surrounds us in several forms namely digital and print media. Most companies use graphic design to promote their logo and design in the global market. The main aim of graphic design is to take or convey a message. A person who is an expert in graphic design is called as graphic designer.

The main responsibility of graphic designers is to create company brand identity (typography, color palettes, and logos). They also work on a wide range of media and projects by using different software programs for visualizing and developing innovative. The main work of graphic designers is to brainstorm, strategize, and collaborate with several clients or teams on a wide range of materials which can contain presentations, marketing materials, web pages, newsletters, and internal communications.