Introduction – Social Media Giving Day is celebrated annually on July 15 worldwide to promote social media websites, mainly Twitter, and many more, to use as a platform to donate money to charities and raise awareness among people about the importance of fundraising. This international day was inaugurated by Givver.com, a platform devoted to raising funds via Twitter since 2013. Givver.com is a non-profit organization that was founded by Chris Sommers in the year 2012. The purpose of this non-profit organization is to promote social media users to donate to social networks, particularly Twitter.

History – This global day was introduced by Givver.com on July 15, 2013, across the world. Givver.com is a non-profit organization, which was founded by Chris Sommers in the year 2012 as a platform devoted to raising funds via Twitter since 2013. The main goal of this non-profit organization is to encourage social media users to donate to social networks, particularly Twitter. The staff of Givver.com spent five months working with elected officials in the United States in the year 2013. This organization also works with charities through social media influencers to encourage a huge number of people to donate via social media. All the mayors and governors of the United States declared that Social Media Giving Day will be celebrated every year on July 15 worldwide.

Significance – The main aim of this International Day is to encourage social media users to use it as a platform for charities by increasing public consciousness on the importance of fundraising. A large number of people use this platform for charity due to the COVID-19 pandemic. Due to coronavirus pandemic, people in the United States faced difficulties and lost their jobs, thus fewer people may need charity through social media.