Digital Marketing – Digital marketing is also called as online marketing and is the component or element of marketing that uses the Internet and several online-based digital technologies such as mobile phones, computers, and many digital platforms, which helps in promoting products and services. It also helps in promoting brands and is beneficial in connecting with potential consumers by using the internet and many other forms of digital communication.

Importance of Digital Marketing – Presently, digital marketing is very important or beneficial for business growth and also helps in the promotion of your products and services to earn money. There are several marketing strategies or advantages of digital marketing for your business growth are discussed below –

1. Enhanced Engagement – Several digital marketing channels including content marketing and social media allow businesses to engage with their customers or viewers in a more personalized way. Companies may build credibility and trust with their audiences which leads to enhanced loyalty by making best-quality content that resonate with their customers.
2. Cost–Effective – Digital marketing is one of the best ways for businesses to advertise their products and services across the world. Many digital marketing channels including email marketing, content marketing, social media marketing, and many more are inexpensive as compared with traditional marketing such as television commercials and print advertising. Thus, small companies can also use digital marketing to promote their products and services because digital marketing allows small companies to use several social media websites to promote their brand at a reduced price to gain a high profit.
3. Personalized and Targeted Marketing – The main benefit of digital marketing is concentrating on people and customizing promotions that allow to target particular groups with tailored communication.  Organizations can get important information about their desired customers by examining data and observing individual’s behavior online. This important data may be used in developing precise advertising strategies, which connect with a large number of consumers on a personalized level that can be converted into satisfied customers that is beneficial for any company.
4. Promote Brand Reputation – Digital marketing helps to create a positive image of the brand and interact with a huge number of customers by interacting with customers on social media websites, maintaining a constant presence on several online platforms, answering their queries with fast feedback, and enhancing customer satisfaction. Digital marketing platforms allow organizations to promote enduring connections with customers through personalized email promotions and retargeting strategies that may help to enhance customer loyalty and endorsement.
5. Instantaneous and Measurable results – Digital marketing allows companies to measure and track their outcomes. Companies may collect important data about their customers including interests, demographics, and behavior online by using analytics, and many other tools. This important information may be used in refining their marketing strategies and improving their ROI (Return on Investment).
6. Target the right customers – Companies can target the right customers or viewers for their products by using digital marketing techniques to enhance sales and earn more profit. By using digital marketing, Organizations can track the right customers for their products and services by using social media websites are based on their interests, ages, genders, networks, or behaviors. 
7. Enhanced Reach and Visibility – The main benefit of digital marketing is to reach a huge number of viewers across the world. Companies may use several digital channels to target particular demographics and engage with customers in a more personalized way because large numbers of viewers use the internet regularly across the world. Thus, it enhanced reach and visibility that can increase sales of products and earn more profit by using digital marketing techniques.