Virtual Shopping – It is a digital or e-commerce service that allows customers to browse and buy products online when they are in a physical store. It is achieved by approving several virtual shopping channels such as co-browsing, text chat, and video chat. Customer service representatives operate these virtual channels either working in store or remotely. Virtual shopping allows retailers to provide a seamless experience and make a human connection whether they are helping their consumers in person or online.

Presently, the popularity of virtual shopping has increased in the past several years. But spreading of coronavirus was an important factor in bringing virtual stores to the mainstream. Virtual shopping also helps to secure the future of physical stores.

Working of Virtual Store – A virtual store connects an e-commerce platform of a website through video chat, live chat, and several other contact channels. It also enables companies or retailers to discuss with their online customers when they are visiting a retail store. Virtual shopping assistants may help customers to give product details, advice, and guidance on any product. A VirtualShoppingAssistantis a customer service representative or contact center agent that helps or connects with customers through retail live chat, video chat, text, and many more.

Retailers adopt several channels including video chat with their store team by using mobile tablets that virtually connect their staff to an e-commerce platform. During store downtime, store associates are capable of helping online customers. While representing the physical product, they can offer online sales support in real-time. Customers are also capable of analyzing real product packaging and specifications by providing a virtual insight into your store or shop.