Digital marketing is a process in which the marketing of products or services based on digital technologies which is mostly available on the internet. This process is also used in mobile phones, display advertising and other digital medium. The way of marketing has changed by digital marketing in between 1990s and 2000s.
The digital marketing is very popular due to reduce in cost of products and use for buying anywhere including home, office, also in travelling in bus or train without going to market. It is very easy process in purchasing clothes, sarees, and electronic products in home by using internet.
There are several techniques in digital marketing including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and also some e-commerce marketing techniques such as – social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games are latest techniques for marketing in internet. Some methods do not depend upon internet which provides digital media through SMS. The company also using messaging customers by using protected numbers for marketing.
Some techniques are discussed used for the digital marketing
Search Engine Optimization (SEO)
In this process, the visibility of the website in the search engine was ranked on the top means that the more visitors in the internet visit the website, the rank of the website increases. These visitors in the internet who visit your website are converted into customers.
SEO have different types of searching such as image search, local search, video search, academic search, and industry-specific vertical search engines.
The planning for the maximum visibility of the website including in what way the search engine works, and what majority of the visitors search for the terms or keywords entered through search engine. The editing in content, HTML, and associated coding are used in optimizing a website and rise in importance of specific keywords. The other technique of advertising of the website to increases the number of backlinks, or inbound links. In future, Google is developing for the search of the products through mobile due to this many companies take different methods for marketing.
Search Engine Marketing
Search Engine marketing (SEM) is a process of internet marketing that used in the publicity of websites by increasing the visitors in the websites and the visibility in the search engine results pages (SERPs). It may include search engine optimization (SEO) in which editing and changes in content for achieve a top ranking in search engine results pages.
Influence marketing is a process of marketing in which concentration on specific key individuals and discovers the persons who have influence over probable customers and other marketing activities around these influencers.
Influencer marketing can be divided into two methods: earned influencer marketing and paid influencer marketing. Earned marketing comes from free or earlier relationships with influencers or third party content which is encouraged by the influencer to promote their own individual social growth. Paid Influencer marketing promotions in the form of finance or reference messaging that can appear in any point of the content. Budgets are commonly depending on the customer influence.
Many advertisers use influence marketing for create reliability in the market and also make social networks for online sales of their products. The responsibility of the influencer marketer for expands the marketing products and services profit depends upon the reliability received over time.
Influencer marketing develops its value from 3 sources:
Social reach: Influencers are capable to influence or positive effect on millions of customers by their social networks and blogs.
Original content: Influencers create unique, and oftentimes actual, marketing content for the brand.
Consumer trust: Influencers maintain strong relationships with their customers that have a definite level of reliance in the influencer’s beliefs.
Social media marketing
Social media marketing is the use of social media and websites for marketing a product or service of the company. The company uses social media as a marketing of products for probable customers, earlier and current staffs, bloggers, close friends relatives and the general public. Social networking websites permits to the companies to make a network with one another and build relations and societies online. When companies use these social websites, customers can interact with them directly online. This interaction can be used to connect with a millions of customers for marketing the products online.
Social media optimization
Social media optimization (SMO) is a process in which the use of a social media websites for advertising products, service, brand and event. There are different types of social media tools for marketing such as social news, and bookmarking sites and social networking sites including, Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ and blogging sites. SMO use as a SEO for advertising the website and motivate users to visit and share links of the website through social media and networking sites. When a webpage is shared or liked by a user on a social media then it counts as a vote for the quality of website. Therefore, search engines can use votes as a ranking of websites in search engine results pages.
SMO is concentrate on heavy web traffic and aim to reach specific geographic regions for potential users. It helps in produce new users converted into customers which are interested in a website of the company.